What is a Landing Page?
For year-end campaigns or any other fundraiser, the goal of the landing page is to have one link to share on all platforms (social media and emails) so that the visitor/contact can donate and/or gain information in one central location on a client’s website. This page is unique to the rest of the client’s website so that it is catchy and recognizable as something new for fundraising during a season of fundraising.
Great Examples of Landing Pages
https://www.blueskiesministries.org/make-hope-louder
https://hatikvaproject.org/healing
https://www.blueskiesministries.org/orangebeach-schedule
The above examples are for fundraising and events, as well as content/information a client wanted to have in one central location.
What do I need for this task?
Step One:
Decide what the goal of the landing page is. Are you collecting donations? Are you giving information for an upcoming event? Are you directing visitors to other pages on your website?
Step Two:
Gather information and assets for the team:
- Client: Gather information from the client on the purpose of the landing page, their campaign goals, or the information needed for events/camps/etc.
- Writer: Assign them a task to create copy for a landing page based on the goal of the page as a whole. Do you need a paragraph or two explaining why they should donate or what it will fund? Do you need a few paragraphs explaining what the event is, where, how they can participate, etc?
- Web Designer: Gather photos, logos, and branding for the designer as well as copy from the writer (above) so that they can create the page in the client’s website platform like Squarespace. You will also need to send the donate platform embed code/link to the designer to place on the landing page as well.
- Database: In some cases, clients will be fundraising and wish for visitors to only donate to a new campaign created by database in platforms like FundraiseUp. You will need to ask database to create a new campaign in the client’s giving platform then have them send you the embed code/link for the designer to place on the website landing page.
Step Three:
Send the landing page link to Kelsey and Adrienne for a quality assurance audit, THEN finalize the page with your client.