My Role | Writer
- Guidelines
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- Follow client brand guide for writing
- Keep writing positive – don’t pull the guilt card
- Celebrate the donor, not just what the organization is doing
- When writing an email, always include options for the subject line
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- Time investment
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- Client research – 20 minutes
- Email copy – 20-30 minutes
- Social media copy – 5 minutes per post
- Writing Samples:
- Klenty email (“direct email”)
- Should look as if it the sender drafted it as a one-off email to that specific person
- Keep to 2-3 short paragraphs
- MailChimp (“branded email”)
- Pull in the reader in the first sentence – e.g. start with “You. Won/’t Believe. It!” rather than “I am writing to let you know that…”
- Keep to 2-3 short paragraphs
- Communicate mission and life change. Steer away from a list of facts. E.g.” Jamie was 13 when she….and now she is doing great.” is better than “We help 18 kids a year, ages 2-14 years old, with homework, cooking, financial development, and more”
- Klenty email (“direct email”)
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- Social media
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- Ask the Team Lead for details such as:
- How many posts should be created in each batch
- The type of content that should be created
- Any writing rules to be followed
- Reference the Media Approvals Internal doc to add content
- Keep posts to 2-3 sentences.
- Make every post about the work or the donors who make it possible
- Include a call to action in most posts (click here to give)
- As of Aug 3, 2022, designers will choose the photos for posts.
- Variances:
- Twitter character limit
- Instagram – link in profile; more hashtags
- LinkedIn – professional platform
- Ask the Team Lead for details such as:
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