How to do the video: see walk-through here
- Set the camera on something (not someone holding it).
- Camera should be at chest-height.
- Camera should be horizontal (landscape)
- Stand in the shade.
- Make sure there isn’t a lot of background audio.
- Video should be 60-90 seconds. Getting close to 120 seconds will feel long, so target 90 seconds.
- Leave 3 seconds you smiling at the beginning and end of the video so we can have room to clip the front and end.
- Do 3 versions and send all 3 to us. We’ll pick the best one and use that.
- Develop talking points for the client, like this:
- Hello friends, I’m [name and title] and I have had the privilege of leading [org name] for XX years
- We exist to (fill in your compelling sentence here)
- 2020 has been an intense year and we don’t shy away from intense, we embrace change. Change is why we exist.
- Our mission hasn’t changed. Our message hasn’t changed. Our methods have changed.
- We are celebrating our 25th anniversary of serving.
- Would you give $50 to fund the mission?
- Click below to give. When you give, lives are changed.