Watch this video overview of all creative projects for Year End Campaigns.
Highlights:
– Tell stories. Names, faces, people, quotes, etc.
– Dynamic, high-quality pictures & videos as much as possible
– Consistent brand/theme but variation in our emails to keep them engaging and interesting
– Strong calls to action with very specific asks (make this clear graphically)
Below are examples/links to past campaigns:
DIGITAL
Step One: Branding – Adrienne will help with this and provide direction along with the writer to get ideas flowing and approved from the client. Ideally we want to give 2-3 options for clients to view and pick from.
Example brand guides/story boards:
Email Series
Most clients (6-8 emails)
Things to consider: Thanksgiving, Christmas, Giving Tuesday
Vary your graphics. Some with larger headers, some with faces, some with dynamic quotes and stats, etc. Be creative with your buttons and CTA graphics (see examples)
At least 1-2 emails with limited graphics (seem to come straight from the Director, CEO)
Social Media Posts
Go along with emails, specific to each client/campaign
Let’s use GIFs/Reels as much as we can
Landing Page
Themed for the campaign, video, giving form
Short description from writer about the campaign
https://www.blueskiesministries.org/painttheirskiesblue
https://hatikvaproject.org/healing
The package varies depending on the client
STANDARD: Cover Letter, giving card, large envelope, return envelope
LARGE: Booklet, giving card, booklet envelope, return envelope
MISC: Stickers, bookmarks, magnets, postcards, Christmas Card